Insights
Practical guides on tracking, ads, placements and B2B partner search. In English.
Paying bloggers and media for placements without wasting the budget
How to choose creators and publications, what placements cost, how to brief and measure them, and the disclosure rules in the EU, UK and US.
Is your ad tracking lying to you? A 15-minute check
Eight checks you can run without a specialist to see whether Google Ads and Meta count your sales correctly, from double counting to consent mode.
Finding distributors and B2B buyers in a new country: a step-by-step process
Define the partner, build a list from registers and trade fairs, contact it within each country's rules, then qualify, meet and measure.